Cultivating Equality: Celebrating Women in the Cannabis Industry

Lisa Mauriello and Paper Crane Cannabis:

As March unfolds, we embark on Women’s History Month, a time to celebrate the remarkable achievements and contributions of women throughout history. In recent years, the cannabis industry has seen a surge in female entrepreneurs and leaders, breaking barriers and reshaping an industry traditionally dominated by men. In the heart of Massachusetts, one trailblazer stands out: Lisa Mauriello of Paper Crane Cannabis, a shining example of empowerment and innovation.

The Massachusetts Social Equity Program:

Massachusetts has been at the forefront of cannabis legalization, and the state’s commitment to social equity within the industry is commendable. The Social Equity Program aims to address the historical injustices related to cannabis prohibition by providing opportunities for individuals disproportionately impacted by past marijuana policies, including women. 

As co-founder of Paper Crane Cannabis, the first Social Equity outdoor cultivator to receive a license in MA, Lisa Mauriello has not only embraced this opportunity but has become a driving force in the cannabis industry and movement towards equality, positive change and inclusivity.

Organic Outdoor Sungrown Cultivation Techniques:

One of the unique aspects of Paper Crane Cannabis that sets it apart in the industry is its commitment to organic and regenerative outdoor sungrown cultivation techniques and to locally sourcing their organic inputs. Mauriello’s passion for sustainability and environmental consciousness has driven her and Boey, her husband who’s the other co-founder at Paper Crane and also a participant in the Social Equity Program, to develop innovative methods that not only produce high-quality cannabis but also minimize the ecological footprint of cultivation.

Paper Crane’s outdoor sungrown cultivation involves harnessing the power of the sun to nurture cannabis plants in their natural environment. This technique not only produces robust and flavorful buds but also reduces the need for artificial lighting and energy consumption associated with indoor cultivation. The result is a product that resonates with conscious consumers seeking a more sustainable and eco-friendly choice.

Empowering Communities Through Cannabis:

Lisa Mauriello and Paper Crane Cannabis are not just cultivating cannabis; they are sowing the seeds of change in their community. By participating in the Social Equity Program, Mauriello is actively contributing to the empowerment of individuals who have been disproportionately affected by the war on drugs. This commitment to social responsibility aligns with the broader goals of Women’s History Month, celebrating women who strive for positive change and equality.

Cal Verde Naturals is nestled in the charming town of Belmont, MA, conveniently situated near major highways (Route 2, Route 95) for easy access. Located just a stone’s throw away from well-connected roads (Pleasant St/Route 60, Trapelo Rd), it offers a perfect blend of accessibility and a tranquil setting. The proximity to highways ensures a smooth journey for those seeking the natural goodness offered by Cal Verde Naturals.


Cal Verde Cannabis interior Belmont, MA.

What to Expect on Your First Visit to Cal Verde – Belmont

Cal Verde Cannabis interior Belmont, MA.

What to Expect on Your First Visit to Cal Verde – Belmont

by: Emma Thurston

We’re so excited to welcome you to Cal Verde! Maybe it’s your first time visiting us, or your first time visiting a dispensary at all! Either way, we’re here to make your experience wonderful.

We know that walking into a dispensary can be daunting – there’s a big menu with lots of choices, and you may not even know the right questions to ask if you’re an inexperienced user. Our goal is to make your visit with us fun & stress-free, whether it’s your first time or you’re one of our regulars.

Remember, you must be 21+ years old with a valid government-issued ID to enter. Your ID must be valid and government-issued – state ID cards, driver’s licenses, and passports are accepted as long as they’re not expired. Our front desk staff will visually verify your ID and then electronically scan it for verification, and then buzz you into the sales floor after that ID verification.

You may be simply picking up a pre-order and don’t need to do any more browsing – that’s fine! Head straight to the counter to pick up your order. But what if you’d like to browse, or aren’t sure which products are right for you? This is our time to shine! We never want you to feel rushed at Cal Verde. Browse our displays. Have a seat (those comfy-looking chairs aren’t just for show) and look through our menu with one of our friendly and knowledgeable budtenders. If you have an idea of what effect you’re looking for, we can help guide your experience with product recommendations and consumption methods. One of the most exciting things about the cannabis industry is the incredible innovation happening with products – there are so many great items hitting the shelves all the time! We would be thrilled to walk you through the latest products and how to use them, or to go through the differences in strains to find what might be the right fit for you. Whatever your level of experience, the team at Cal Verde believes in meeting you where you’re at and making sure you leave happy.

In Massachusetts, there is a legal daily limit to your cannabis purchase. Don’t worry, if you place an order on our website you’ll be alerted if you exceed the legal limit, and in-store our budtender will let you know if you’ve exceeded the amount. The limit in Massachusetts is 1 oz of flower per person, per day. This 1 oz of flower translates to 500 mg of edibles or 5 grams of concentrate (including vapes), and you can mix and match up to that legal limit.

For checking out, we’re able to accept debit cards and cash. Credit cards are not accepted at cannabis retailers. We do have an ATM on site for your convenience.

Remember that just like alcohol, you can’t have an open container in your car ride home – this means no broken containers or a package with contents missing. And of course, there is no consumption on-site or in the store. Cal Verde strives to be an excellent neighbor and we ask our customers to respect our communities and the law.

Remember, we’re here to help so don’t be afraid to ask questions and get the most out of your shopping experience. We can’t wait to see you!